Ylopo Terms Glossary

Artificial intelligence with 24/7 monitoring. Proactive messaging from your "assistant". LEARN MORE

AI Voice is a digital assistant that calls new Ylopo leads, with specific scripts designed for each use case. It is programmed to help uncover a valid real estate need, overcome objections, and redirect the call back into the intent without being too assertive. It also focuses on getting the transfer or scheduled callback, with real-time call strategy modifications, based on lead responses. AI Voice is currently only available on Follow Up Boss CRM. Learn more about AI Voice here.

A reactive text sent on your behalf to a lead due to recent site engagement. The standard texting that is part of your Ylopo platform. LEARN MORE

Customer Relationship Management software. A CRM should help you organize your database and make your follow up of leads much easier. LEARN MORE

The URL name used for your websites, for example: bestylopohomes.com. LEARN MORE

Pre-made content that can be automated and delivered to a lead over time to stay top of mind. We’ve made several for you which you can find in your CRM or request from support@ylopo.com. LEARN MORE

Ads that change based on the lead’s buying behavior. With Ylopo, the ads match the buyer’s home search, and as the lead changes their search the ads will change as well. LEARN MORE

Dynamic Registration is a new system that allows Ylopo to very quickly create and launch different registration form experiences on a client's Home Search Website. With a few button clicks, our marketing team can change the question and/or answer options in the registration form, re-order the questions, create new question 'branches' based on the lead's responses to previous questions, and even perform A vs B tests of different versions of the registration form to see which is more performant (i.e. which of two versions creates more leads). Learn more here.

Any agreements or authorizations required by your MLS and Brokerage to allow you and Ylopo to display listing data on your search and branded sites. LEARN MORE

A Listing Alert is a daily or weekly email that we send to your lead based on their search criteria. Ylopo will dynamically modify the Listing Alerts, or you can manually change the search criteria from Stars. LEARN MORE

Once we create the listing alert, you can generate a link to share with the lead. This link routes directly to your home search site using the criteria from the listing alert while automatically logging the lead in. Learn more here.

Our program for advertising your listings on Facebook to generate Ylopo leads. LEARN MORE

A quick report of market trends in your lead’s search area that appear when they view a listing from our Listing Alerts or a community on your Branded Site. LEARN MORE

Ylopo is monitoring your leads' behavior while they are on your Search Site. Once a lead does something significant, you are alerted via text, email, and notification within your CRM. LEARN MORE

An agent can hand pick listings to send a lead instantly via text or email using our Push Listing tool. LEARN MORE

All leads, from all sources, imported into Ylopo can receive remarketing ads. This is one of the most powerful features Ylopo offers. These ads unique to Ylopo, have proven to revive yours leads with targeted social dynamic ads, dynamic listing alerts, and behavioral texting. LEARN MORE

A lead distribution setup where a number of agents all receive an equal number of leads, with one assigned to each group member before another lead is assigned to the first member. LEARN MORE

A piece of code you can use to connect to your Ylopo Branded site or non-Ylopo website. LEARN MORE

Our sophisticated Seller Alerts showcase a combination of market trends data and homes that directly impact a consumer’s home value. LEARN MORE

The new Ylopo Seller Report has plenty of information that you can use to jumpstart a conversation with your seller prospects. The seller report is found within the seller alert. Learn more about the seller report here.

Ylopo's innovative suite of tools designed to revolutionize the way you engage with potential sellers. Learn more here.

Stars is the platform integrated with your CRM and leads. You will access Stars from a leads contact record in your CRM for leads that have been imported into Stars. Here you can edit lead information, customize searches, manage your Automated ISA texting, and view all details of what the lead is doing on your home search site! Learn more about Stars here.

Think of tags as those pink sticky notes on different pages in a book you are studying. They help label/group leads into categories for easy search and organization. You can also use tags as a ‘trigger’ for different processes with Ylopo. LEARN MORE

Many of these are used in drips we’ve created. However, we have curated 50 text messages that are sure to get a response! LEARN MORE

Unique Selling Proposition - Something that sets you apart, like a special offer! Here is a link to Brian Curtis’ Insight: Key USPs. LEARN MORE

A drip campaign created by Ylopo. These can be found in your CRM. Here you have the option to edit and enable these. LEARN MORE

Your custom digital marketing platform for your own use, with local SEO. LEARN MORE

This is your lead generation site. Optimize for easy navigation and to showcase your brand and listings. LEARN MORE

A list created by Ylopo to add to your CRM filter help you find your new and most active leads and follow up with them. LEARN MORE 

Our private Facebook group for sharing tips, strategies and success stories. Request to join by contacting Support@ylopo.com. LEARN MORE