Pay Per Click (PPC):

Buyer and Seller Lead Generation

Buyer PPC

What is PPC Lead Generation?

Ylopo’s PPC advertising takes place primarily on Google search, Google display ads, Gmail, and Youtube. It targets consumers who are looking for keywords like “Los Angeles homes for sale” and serves up a relevant dynamic ad on the first page of Google results. This ad drives the consumer to your home search site to register and becomes a lead.

What do these dynamic ads look like?

Below are examples of dynamic PPC ads.

What are the benefits of Ylopo PPC Lead Generation?

  • 40% of the leads we generate from buyer PPC are homeowners and sellers, and 50% of those homeowners/sellers provide an address

  • Higher intent that social media leads

  • Quality targeting

  • Great for out-of-town buyers

  • Powered by your home search site

  • #1 most popular replacement for portal leads

  • 80% accuracy on contact details

How will I find these leads in my CRM?

Leads generated will have the tag “YLOPO_ADWORDS” applied and the lead source will also be listed in the lead registration note as pictured below.

Seller PPC

What is PPC Seller Lead Generation?

Ylopo’s PPC advertising takes place primarily on Google search, Google display ads, Gmail, and Youtube. We target a wide range of high-intent keywords that indicate a person is thinking about selling their home. There are many variations of keywords, but a few examples include “what’s my home worth” or “selling my home”. Once the qualifying questions are answered, they are a lead! Contact info will be sent to your CRM for immediate follow-up, and each lead will be included in your Seller Remarketing.

What do these ads look like?

Below are examples of dynamic PPC ads

What are the benefits of Ylopo PPC Lead Generation?

  • Higher intent that social media leads

  • Quality targeting and control

  • Powered by your seller page

  • Ad copy that stands out

  • 80% accuracy on contact details

  • Automatic enrollment into the seller experience upon lead registration

How will I find these leads in my CRM?

Leads generated will have the tag “YLOPO_ADWORDS,” “SELLER” tag applied and the lead source will also be listed in the lead registration note as pictured below.

On a Tech Plus or Starter Level Ylopo License? Try PPC!

Sign up below for a 60 day Trial. Available for all tech levels with no previous PPC budget

Add PPC Buyer

Sign up below to add PPC Buyer to your Ylopo Marketing

Add PPC Seller

Sign up below to add PPC Seller to your Ylopo Marketing

PPC FAQ

  • You can find your ad performance in Mission Control under the marketing tab, on your monthly marketing report, or you can email marketing@ylopo.com for a detailed report.

  • Please email marketing@ylopo.com or schedule a call with marketing to review your target locations.

  • While AI Texting will be working your leads with a specific script built by our team (and continued to be refined) specifically for PPC, our recommendation is that you still follow the standard protocol for working each lead. This includes a phone call right away to the lead and a cadence of follow up phone calls. Join us on our Coaches Office Hours  to learn best practices on working your PPC leads daily.

  • We ask for consumers to give us their full name in one field rather than a first and last name. We have found this to dramatically impact conversion results because we are reducing fields by one.  However, this leads to some consumers who do not provide us first and last name, but just one name.  We recommend if you need the last name to get that directly from the lead once you have connected with them.

  • Currently, seller ppc is not available in Canada due to postal code vs zipcodes and the absence of sold data in Canadian IDX feeds.

  • Please email marketing@ylopo.com to request this or schedule a call with marketing to review.

Don’t know where to start?

Let us help you with your lead generation and digital marketing goals.

  • marketing@ylopo.com

  • Book a meeting to meet with a Ylopo Marketing Team Member