Direct Connect Lead Generation

Scroll down to learn more about how Direct Connect works, its benefits, how to find Direct Connect leads in your CRM, sign up for Direct Connect, and more!

What is Direct Connect Lead Generation?

Ylopo Direct Connect Leads leverages our dynamic registration technology to generate a higher quality, and data rich lead that actually wants to speak with our clients. Direct Connect is available for both PPC and social lead generation.

Our objective:

  • Generate a higher quality lead than normal PPC and Social marketing

  • Capture a complete profile of consumer demographics

  • Increase qualification of leads to improve chances of transactions

How does Direct Connect Work?

There are three phases of registration for the lead.

  • First, leads create a profile by responding to up to 9 questions related to their home search.

  • Next step, they submit their answers along with their contact information. Throughout the registration process, the lead is asked if they want to speak with an agent. Here we verify the contact either through text or call.

  • Lastly, the leads answer 11-13 questions regarding demographic preferences and expect a phone call from you.

What do Direct Connect ads look like?

  • For Google PPC, the initial ad is the same ad as our normal buyer PPC ad:

  • For Facebook, these are also the same as our social buyer ads

What are the benefits of Ylopo Direct Connect Lead Generation?

  • Intent: The consumer expects texts and phone calls about a home search consultation which leads to a higher response rate.

  • Quality: Highest quality quartiles of leads generated from PPC and Facebook.  We scrub out lower quality and lower intent leads (ex. Looky-loos, renters, etc.) through the extensive registration process.

  • Data: Consumer provides 20-25 different home search and demographic data about themselves (most in the industry).

  • Automation:  Consumer expects AI text engagement and verification, which increases engagement.

  • Your lead breakdown should look something like this…

    • 14% Prequalified Leads

    • 20% Handraiser Leads

    • 25% Homeowner or seller leads

How will I find these leads in my CRM?

Leads generated from direct connect will have the tag “YLOPO_DIRECT_CONNECT_PPC” for Direct Connect PPC leads or “YLOPO_DIRECT_CONNECT_FB” for Direct Connect Facebook/social leads.

Sign up for Direct Connect

Direct Connect FAQ

  • These leads are expecting a call, so it is extremely important to have your agents or ISA call within the first five minutes! If you do not have an ISA who can immediately call leads upon lead registration,  this is where AI Voice is a NO BRAINER!

    We suggest setting up a Smart List in your CRM so that you can easily access these leads. You might also choose to route these leads to a specific person or group of people on your team in your CRM using these tags. You can find instructions on how to do this in Follow Up Boss here, but most other CRMs will have the ability to set up similar lists and lead routing as well.

    Join us on our Office Hours to see how our Ylopo Coaches recommend working Direct Connect leads.

    • YLOPO_DIRECT_CONNECT_FB

      This tag is applied to all Direct Connect leads generated on Facebook.

    • YLOPO_DIRECT_CONNECT_PPC

      This tag is applied to all Direct Connect leads generated through Google PPC.

    • Wants preapproval call

      call_for_preapproval=yes

    • Preapproved but wants a second opinion on their rate
      second_opinion_preapproval=yes

    • Said they are buying in cash
      cash_buyer=yes

    • Purchase timeline
      timeline=within 90 days
      timeline=within 6 months
      timeline=over 6 months

    • Wants a call about their home search
      call_about_homes=yes

    • Wants a call within the hour they were sent to your CRM
      call_now=yes

    View more on Ylopo tags

     

  • You can find your ad performance in Mission Control under the marketing tab, on your monthly marketing report, or you can email marketing@ylopo.com for a detailed report.

  • Please email marketing@ylopo.com or schedule a call with marketing to review your target locations.

Don’t know where to start?

Let us help you with your lead generation and digital marketing goals.

  • marketing@ylopo.com

  • Book a meetingto meet with a Ylopo Marketing Team Member