Social Lead Generation

Learn more about Ylopo’s social lead generation

What is Social Lead Generation?

Ylopo’s social lead generation is the process of collecting new leads using Facebook using listing refreshed daily from your MLS feed. Social leads are people that were specifically targeted by Ylopo on your behalf and have a higher likelihood of being interested in real estate.

How do social ads work?

With social ads, we are combining demographic targeting with real listings, finding the real listings that qualify for that demographic, and then letting Facebook's personalization take over.

What do these social ads look like?

Below is an example of a Facebook ad that is targeting Military professionals in the Norfolk area.

What are the benefits of Social Lead Generation?

  • Grow your database faster

  • Refreshed with new listings daily

  • Powered by your IDX feeds

  • Low lead cost

  • Many need to sell before they buy

  • Great for local buyers, relocation buyers and second home

How will I find these leads in my CRM?

Leads generated will have the tag “YLOPO_FACEBOOK” applied and the lead source will also be listed in the lead registration note as pictured below.

 Social Lead Gen FAQs

  • You can find your ad performance in Mission Control under the marketing tab, on your monthly marketing report, or you can email marketing@ylopo.com for a detailed report.

  • The ad previews in Mission Control show older homes, but your live ads show homes that have been the most clicked on.

  • We cannot remove a specific home, but we can adjust the listing criteria so the listings displayed more precisely target your preferences. Please email marketing@ylopo.com or schedule a meeting with marketing to request these changes.

  • Yes! Please email marketing@ylopo.com or schedule a call with marketing to request these changes.

  • Item descriptionYes! Please email marketing@ylopo.com or schedule a call with marketing to request these changes.

Don’t know where to start?

Let us help you with your lead generation and digital marketing goals.

  • marketing@ylopo.com

  • Book a meeting to meet with a Ylopo Marketing Team Member