Google LSA and Google Business Profile

Learn more about LSA and GBP and how Ylopo can manage these for you!

What is Google LSA?

Google's LSA will have your business at the forefront of Google searches. Ylopo manages Google Local Service Ads, which is a banner ad featured in the search results for those who are searching for real estate agents in a specific area. You are placed above SEO, Google PPC Ads, and Google Business Profiles (GBP) on the search results. People searching for a top real estate agent typically have a very specific reason for their search. This specific need results in a regular stream of bottom-of-funnel seller leads as well as generating new buyer leads.

What is a Google Business Profile?

Google Business Profile (GBP) offers an online listing for your business that provides important information about you, including reviews, to potential consumers. A well managed GBP will help improve your local SEO.

What are the benefits of Ylopo Managing LSA and GBP?

  • Call Center Fielding LSA Calls - LSA calls are answered for you and qualified by our LSA Live Call Center before transferring to you, so you’re only spending time on real leads and don’t need to be available 24/7 to answer calls.

  • Automated Lead Credits - Google determines the validity of each LSA lead automatically and issues credits on a regular basis for undesirable leads. Ylopo submits a “Lead Feedback Survey” for every single lead you receive. This review of the lead is replacing what was previously known as “dispute requests.” You can get a charged lead credited back after we submit this survey as Google takes our ratings into account! The Google AI system continues to learn based on our feedback surveys and will send more leads suited to your business.

  • LSA Phone Call Entered As Lead in CRM - Ylopo automatically creates a new LSA lead in your CRM with the lead information gathered by our call center so that you don’t have to manually enter that information.

  • LSA & GBP Optimization - Our team reviews your ad and profile to make sure they are complete and fully optimized to give you the best results.

  • GBP Review Responses - Ylopo helps you build customer trust by responding to the customer reviews on your GBP

  • GBP Blog Post Updates - Weekly GBP post updates to help with your local customer engagement. This is key to attracting potential customers, establishing your brand as an authority in the industry, and increasing your website's traffic and search engine visibility.

  • AND MUCH MORE!!!

How will I receive my LSA leads?

You will get LSA leads through phone calls. Ylopo automatically creates a new LSA lead in your CRM with the lead information gathered by our call center so that you don’t have to manually enter that information (you can filter for the tag “YLOPO_LSA” in your CRM to find Ylopo LSA generated leads). The number that shows up on your caller ID will be the incoming lead's phone number, so that will always change depending on who is calling. Here are some options that our clients have used to identify the incoming call as an LSA call.

Pricing for Ylopo LSA + GBP Management

Additional costs:

  • $200 set up fee. This fee will be waived if you already have an LSA account fully set up and transfer management over to Ylopo.

  • LSA Budget. A standard 10% marketing management fee will be charged on the budget spent. You will only be charged for the valid texts and emails from LSA.

Sign up for Google LSA/GBP

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 LSA and GMB FAQ

  • Google does not have LSA in Canada, but Ylopo can still manage your GBP.

  • The number of leads you will receive will depend on how high up your ad is placed in the list of realtors, which is helped by having a Google Screened badge and is also based on the amount of competition in the area. Having a high call answer rate and a decent-sized budget (that's why we recommend a minimum $1000/month budget) will help you move up among the other Google Screened accounts, once receiving the badge. 

  • You will get leads through phone calls, and we highly recommend that you opt in to review text message leads as well. To manage text messages, you would need to download the Local Services Ads app from the Apple or Google Play store or alternatively, log into the LSA dashboard on your computer to reply to the message. You will not be able to reply to the message in your current CRM. If you would like to enable message leads, please email lsa@ylopo.com

  • You can access it at this link https://ads.google.com/localservices, and will need to be logged into Google using the email address you used when signing up for LSA. If you have difficulty because you're logged into Google under another email address, you might try using an incognito/private browser to log in.

  • With Google Local Services Ads you target the areas you service and your ad shows up to people searching for those areas. We cannot specifically target people living in states outside your service area, however leads from other states may search for realtors in one of your service areas and contact you. If you are licensed in multiple states, your ads can be shown for those areas when the proper licensing documentation is provided to Google. 

  • Click here to learn how to access your GBP Review

  • The number that shows up on your caller ID will be the incoming lead's phone number, so that will always change depending on who is calling. Here are some options that our clients have used to identify the incoming call as an LSA call.

  • Google will issue auto-credits for leads not related to your industry. Ylopo will submit a feedback review for each lead you receive to assist Google in learning what type of leads you do and do not want to be charged for/receive more of in the future.

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