Marketing & Remarketing

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What are Facebook Social Ads?

Facebook social lead generation is the process of collecting new leads using Facebook. Social leads are people that were specifically targeted by Ylopo on your behalf and who have a higher likelihood of being interested in real estate. Since we are “broadcasting” to these consumers as opposed to having the consumer take direct action by searching for real estate related keywords, they tend to be higher in the buying process (however, based on our data this is not that big of a difference. Google has around 50% of consumers who say they are buying in under a year, Facebook has 40%).

Facebook Social Ads

How does dynamic ads technology work?

For example, there are 8,000 homes in Honolulu that qualify for a VA loan; Facebook is going to figure out every single individual every time they see this ad, what are the properties that are going to get the most engagement. We are combining demographic targeting with real listings, finding the real listings that qualify for that demographic, and then letting Facebook's personalization take over.

Ad Examples:

Google PPC (Pay Per Click)

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What is Google PPC (Pay Per Click)?

After over a year of research and development, Ylopo has released its Search (Google/Bing) Pay Per Click 2.0 feature that leverages the power of dynamic PPC to dramatically improve both cost and quality of leads.

PPC advertising takes place primarily on Google and Bing search engines. It targets consumers who are looking for keywords like “Los Angeles homes for sale” or “Los Angeles real estate” and serves up a relevant ad at the top of Google organic results that gets consumers to visit your website and ultimately complete a lead registration form and become a prospect for you.

What are the benefits of Google PPC?

  • Micro-targeting of neighborhoods and subdivisions

  • Dynamic PPC Ads

  • Improved quality of leads

Dynamic Registration Feature Video Below (2 min)

Google PPC Areas Assistance Video Below (1 min)

PPC Buyer (Google Pay Per Click)

PPC has been widely used within the residential real estate industry for over a decade now; however, how PPC has been created, optimized, and managed has stayed basically the same for over a decade as well. Our goal at Ylopo is always to bring the most cutting edge technology to our clients, and we believe we’ve done that with PPC 2.0.

PPC Seller (Google Pay Per Click)

We target a wide range of high-intent keywords that would indicate a person is thinking about selling their home. There are thousands of variations of keywords, but a few examples include “what’s my home worth” or “selling my home”.

PPC Seller (Google Pay Per Click)

We target a wide range of high-intent keywords that would indicate a person is thinking about selling their home. There are thousands of variations of keywords, but a few examples include “what’s my home worth” or “selling my home”.

Google LSA (Local Services Ads)
& GBP (Google Business Profile)

What is Google Local Services Ads (LSA)?

Google has released a new and innovative product that will have your business at the forefront of Google searches. Ylopo manages Google Local Service Ads, which is a banner ad featured in the search results for those who are searching for real estate agents in their area.

RAIYA LIVE: this call center in place, we will automatically answer every LSA call that comes to you, and either hot transfer them to you / someone on your team or ask the caller qualifying questions and send you a note directly into your CRM!

LSA Ad Example:

What is Google Business Profile (GBP)?

A Google Business Profile listing can mean the difference between being found online and not being found. With the world becoming increasingly digital, it is more critical than ever to establish a strong presence on Google Maps and leverage its tools for increased visibility in local search results.

GBP Profile Example:

Ylopo Direct Connect

What is Ylopo Direct Connect?

We get asked everyday, how can we generate fewer higher quality leads that want to connect with an agent? After almost a year of experimentation, we believe we’ve done exactly that!

What is the Ylopo Direct Connect Beta?

Ylopo Direct Connect are higher quality, data rich and contact info verified leads generated from Google and Facebook. The unique characteristics of Ylopo Direct Connect are:

  • Consumer answers 23+ questions during registration to become a lead

  • Consumer VERIFIES their phone number via text message

  • Consumer gives both home search & demographic data (ex. their income) during registration

  • 50%-75% higher rate of leads becoming qualified (ex. hot prospect) v. normal PPC & Facebook

Remarketing and Lead Imports

What is the power of Database Imports and Remarketing?

A type of targeted advertising where we serve ads to people who have already visited or taken action on your website. These ad campaigns encourage leads to come back to your website!

What is a Remarketing Import?

Ylopo's Facebook Remarketing is an integral part of your comprehensive marketing strategy with us. Instead of generating a new lead, it's a very effective and cost-efficient way to re-engage leads and people who have clicked on our ads but never registered. We can remarket to leads that are Ylopo-generated, from an old database, another lead source, or even your sphere of influence!

What is a Mass Lead Import?

Mass Lead Imports allow you to import a large database of leads into Ylopo Stars and get them back to your website. During a mass import, we will import the leads into Ylopo Stars and set up a basic set of search criteria to produce daily listing alerts for each imported lead and make them eligible for remarketing.

Mass Lead Imports and Auto-Imports allow you to pull your leads from other sources into the Ylopo systems. Any imported lead can then be viewed in Ylopo Stars, and will automatically be set up with Dynamic Listing Alerts, receive Behavioral Texts/Raiya, and can be marked as a Priority Lead. 

What are the benefits of a Mass Lead Import?

The fastest path to ROI is through Ylopo nurturing your existing leads in a few key ways.

  • Dynamic Listing Alerts - Automatically setup your imported leads on a dynamic listing alert that uses their recent search activity as the search criteria.

  • Remarketing Ads on Facebook - Your Remarketing budget is used to help you stay in front of your leads that can be matched on Facebook. The ads are dynamic and tailored to a lead's search history (i.e., areas they searched at prices they searched).

  • Behavioral Texting and RAIYA - When your imported leads return to your Home Search Site, not only do their listing alerts and remarketing ads begin to reflect their searches, but they are also accepting to receive automated texts.

What is an Auto Import?

If you have a lead source that will be sending you leads on an ongoing basis but want to manage them in your CRM and Ylopo Stars, an auto-import is the best choice.

This option is only available if using the following CRMs:

  • Follow Up Boss

  • Liondesk

  • Firepoint

  • Chime

  • Zoho

Auto Imports

What is the benefit of an Auto Import?

Instead of tagging or exporting these leads continuously, Ylopo can automatically pull these leads from your CRM and provide them with a Stars link.

How to complete an Auto Import?

To set up automated lead import, ensure these are added as sources in your CRM. Send a list of those sources to support@ylopo.com or your Client Success manager, and we will set it up for you.

Helpful Videos:

Barry Jenkin’s Discussing the Importance of Imports (3 min)

Helpful Articles:

Automatic Lead Import